About The Organizer
The British Toy & Hobby Association (BTHA) is the official trade body representing UK toy manufacturers, distributors, and industry stakeholders. Established in 1944, the BTHA is committed to promoting responsible play, industry excellence, and the highest standards of safety, quality, and ethics within the toy sector.
As the trusted voice of the UK toy industry, the BTHA supports its members through research, advocacy, and educational initiatives, while also acting as a central liaison with government bodies and international partners. The association champions key industry causes such as sustainability, child safety, and ethical sourcing.
The BTHA also organizes The Toy Fair—Britain’s premier toy, game, and hobby trade event—bringing together manufacturers, buyers, licensors, media, and inventors for an exclusive preview of the year ahead in play and entertainment.