About The Organizer
The European Tourism Association (ETOA) is a leading trade association that promotes responsible and sustainable tourism across Europe. Representing over 1,100 members including tour operators, destination marketing organizations, and service providers, ETOA works to improve market access, advocate for the travel industry, and foster collaboration between public and private sectors. With a strong presence in policy, networking, and B2B events, ETOA is committed to enhancing Europe’s tourism landscape and supporting its members with practical tools, insights, and global business opportunities.